HiSmile's high raised profile- celebrity endorsement.

With some amazing links in the celebrity world Hismle have built there profile using some major influencers, with big names like Kylie Jenner who supposedly charges $1 million per Instagram post Hismiles name has soon spread globally and people all over the world are using the at home teeth whitening devices.

The bigger the name 'supporting' the brand the greater the trust from consumers, so its no surprise that this $20,000 Australian company is now a multi million success. The brand utilise social media to advertise themselves, with 1 million Instagram followers and 5,244 twitter followers you can see regular posts from the company surrounding the devices such as before and after shots and consumer reviews. HiSmile's clever use of native advertising means they have conveniently placed and disguised many of their ad's into the everyday world of the youth market. Something which I myself have come across several times as boredom strikes and I find myself skipping through the snapchat news articles for a Hismile ad to appear, cleverly blending with the format and motion of the oh so 'enticing' articles. Their use of native advertising like this means consumers can't always escape their marketing and of course the use of large imagery of the high profile celeb with the product being their main style of ad tends to pretty attention grabbing.

For me its HiSmile, Byesmile. As one of the many consumers enticed by this brands marketing which shows the product 'used' and 'supported' by so many big names, I had no doubts that it would work and give me pearly whites whilst not breaking the bank. Of course Santa granted my wishes and Christmas 2017 saw the beginning of my fresh set.... or not. I used the product for a good two months and saw no results which are promised by that time. HiSmile waste no time sharing successful results on their pages which is one of the most persuasive ways to get consumers to buy, its proof their product works but despite this plenty of their add's feature the most terrible and obvious photo shop skills.

HiSmile I'm still on the fence about the actual product you are offering after my own experiance but I'm loving the big collection of names from the celebrity endorsement involved. The growth thats been witnessed by us all is down to the the focus on marketing the owners have and their value of constant change in the market.