Team GB on a roll.

If you're a true brit then team 'GB' will naturally translate as Greggs Bakery to you. The notorious sausage roll holds a firm place in the heart of many and now Greggs as a whole have a growing emotional connection with the Great British Public. the brand sense of humour has made their marketing become something more trendy and banters that the public love, which has resulted in probably the biggest bakery fanbase to exist and a high level of coverage after numerous clever marketing stunts.

Firstly- lets talk Christmas 2018, where Gregg's found themselves circulating on twitter and in the media twice.

The Fenwicks stunt saw Greggs flip around their Newcastle shop logo which sits opposite the Fenwicks store, to gain attention from their famous Christmas window display. it was clear that when the crowds gathered to see the unveiling of the stores window display that dancing snowmen were not the only thing to be revealed but in and amongst the distraction of the glistening lights the crowd will have noticed four little orange squares to then realise not only that they were suddenly craving a chicken bake but that Greggs had cleverly made themselves part of the window display. This PR stunt gained a lot of press coverage and on top of this passers by of the Greggs northumberland street store didn't miss any opportunities catching a picture with the unusual looking sign for their twitter followers which soon created a stir on social media.

Photo Credit: Twitter

Take it back now to February 2018, well done if you can remember that far back because I can't even remember what I had for tea yesterday, when on the 14th we watched Gregg's provide a three course meal for those lucky enough to bag a table in one of the five chains offering the candle lit dinner. "Persuading a journalist to write about a brand has become increasingly difficult," says Lawrence Francis, director of consumer at the PR company Premiere. "One way to do this is to court controversy- to create a story that will provoke a reaction and give news websites the clicks and below-the-line comments that some outlets crave". This is exactly Greggs did when providing us with this light hearted PR campaign which mocked the valentines tradition and helped the chain stand out from the pool of valentines marketing during the miserable months of January and February.

Photo Credit: the Independent

So it appears hot pastries, breakfast meal deals and toffee yum yum's are not the only things Greggs are good at producing these days.